The industry of television broadcasting is changing. After the explosion of channels following the arrival of cable TV, content distribution toward the Internet and the various mobile platforms poses new challenges to the industry. Indeed, there is no standardization for the distribution format on these new platforms. Also, while advertising revenues are growing on the alternative channels, they are not at the same level as traditional media.
At the same time, new workflows based on standard IT practices are emerging. Technologies and know-how specific to information technology are increasingly used in the broadcast industry: server virtualization, data storage, IP networking, etc.
Content distribution toward Internet and mobility
The broadcast industry includes companies that specialize in the production and/or distribution of audio-video content. Those working in production generally have a large content portfolio. The distribution of this portfolio to Internet and mobility poses several challenges:
- Rights Management
- Advertising revenues
- Viewing platforms
- Data distribution to end-users
Broadcasting rights associated with content should be taken into account before they are disseminated to the Internet. It is mainly at this level that the management of rights occurs as well as the company’s strategy for the valorization of its contents.
Advertising revenues related to Internet content are growing rapidly but remain marginal compared to traditional media. Efforts for the establishment of a web distribution channel depend on the potential advertising revenues.
On traditional platforms such as radio and television, standard distribution formats are in place. In the context of broadcasting to the Internet, this standardization does not exist. In addition to changing web standards, broadcasting to mobile platforms (smartphones and tablets) requires a multiplication of file formats.
In addition, to ensure the successful spreading of on-demand and live content to the Internet, the bandwidth required is considerable. This is especially true if the image quality is high and the number of listeners is large.
Ten years ago, the standard method for sharing and archiving audio-video content in the broadcast industry was based on the use of tape medias. Within a company between workstations and between enterprises themselves, files were exchanged and ingested via a proprietary format tape media. With the advent of more efficient networks and the lower cost of file storage systems, it is now possible to consider tapeless workflows.
Centralized management of content is another workflow transformer. Viewing content, documenting it using metadata and archiving it can be achieved using a central information system. Several departments of the same company can work with the same tool. This type of product is commonly called MAM (Media Asset Management system).